Waste not, want not - making money from rubbish

By Emily Young BBC News

Tom Szaky talks 19 to the dozen. It's as if he doesn't want to waste a single minute of the hour-long interview I have with him.

But then waste is a subject dear to his heart. He is the founder and chief executive of social enterprise TerraCycle, a company whose aim is eliminating waste.
"It's a lofty ideal I know," he says, but so far so good.
In 13 years, US-based TerraCycle has gone from the classic start-up run out of a basement to operating in 21 countries. Last year it had revenue worth $20m (£13m) and 115 employees.
The company's business model is to find waste and turn it into something useful, for a profit. It collects things that are generally considered difficult to recycle - such as cigarette stubs, coffee capsules, or biscuit wrappers - and finds a way to reuse them.

“Start Quote

I want to make a lot of money by doing good”

Tom Szaky TerraCycle

That is done mainly through processing them down into a material and selling them to a manufacturer, and to a lesser extent by turning them into products such as bags, benches or dustbins.

It relies on contracts with businesses - such as McVities, Johnson & Johnson, and Kenco - that pay TerraCycle to take away their waste, as well as individual consumers collecting and sending it in, in return for donations to a charity of their choice.
Hungarian experience With messy hair, jeans and sweatshirt, Tom, 33, is typical of the new breed of young entrepreneur that shuns formality.
Yet he goes one stage further - he's worn the same pair of jeans every day for the past year (except for the weekend when they're washed) as part of his attempt to consume less.
Born in communist Hungary, Tom fled the country with his parents at the age of four, ending up in Canada, via Holland, aged 10. He says his whole business model is borne out of his experience of the two different economic systems.

The TerraCycle office in the US uses recycled bottles as wall dividers

Most of the offices have some form of graffiti on the premises

TerraCycle offices are usually based in less wealthy parts of town

"In Hungary back then, you needed a licence for a TV set," he explains.
You couldn't just go and buy one. Instead, after applying for a licence maybe a year later you'd get a black and white TV, and you'd get the one state channel.
Tom says: "Only a few years later we end up in Canada where every Friday my dad and I would drive round and see mountains of TVs thrown out of every apartment buildings.
"We'd pick a few up just for fun - because we thought 'who would throw out a TV?' and they all worked and they were colour!"
This, he adds, got him to thinking about the concept of waste. At the same time, he was impressed and inspired by the entrepreneurs he met in Canada (parents of friends of his), and decided he wanted to run a business.
Profit driven TerraCycle was set up in 2002 after Tom, then 19, dropped out of Princeton University in New Jersey to develop an idea he had - much to the chagrin of his parents, who strongly believed in the importance of his education.
"Yeah, [it was] one of those moments where the child tells the parents this is my life, and I shall do as I wish. A breakthrough moment in that sense," he acknowledges.
The first product that TerraCycle made was an organic fertiliser created from "worm poop". Within five years, the firm had sales of around $3m to $4m, but was making a loss. It was then that Tom realised that the approach was wrong.

Companies with TerraCycle contracts

"We were trying to come up with a product and then find the best type of garbage to make it.
"Five years into the business we totally pivoted everything," he says. "Instead of starting the question with the product, we said let's start with the garbage… we need to solve crisp bags, cigarette butts and so on."
Without that realisation, he reckons TerraCycle could never have been profitable. And he's a firm believer in profit.
"Many young entrepreneurs think you can either do good for the world and earn nothing, or you can do something negative and earns loads of money.
"I don't choose either - I want to make a lot of money by doing good.
"People are also motivated by personal return. If I sell this company I'll make millions, and that's a human motivator.
"I really fundamentally want to live my life in this way, but the fact that I can walk away with tens of millions - that's a positive, I'm not going to say I feel bad about it. "